….So whilst I sit and wait for my blood results, I’ve knocked out a quick letter to Airsep….
As you will know, it narks me just more than slightly, that all the advertising for oxygen users and indeed, many other respiratory products, features old people. No offence to the worthy retired folk here who may be reading my blog but, hey! there are a whole bunch of severe lungers amongst us youngsters, and even though I may feel 101, I don’t look that wrinkled yet and have not got a grey hair on my head-yet!
So here follows my little letter:
I am a young lady, aged early 40s and look much younger. I find that all the advertising from your company features older people, many being COPD patients or even actors, I suspect. I do not feel this gives a fair picture of the general oxygen user. All my clinic friends are young or younger than me and still using cylinder O2. I feel your company could open up it’s advertising to appeal to the younger respiratory patient too.
I would gladly offer myself to feature in your adverts. Perhaps it is important to step outside the norm here, I am a chronic asthmatic o2 user not an elderly COPDer. Some of my friends have PH or CF and they do not fit the norm for your advertising either.
I welcome your comments.
Susannah Hunt, (London, UK)
(Chronic severe asthmatic: Oxygen user for 3 years)